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ashwebstudio

Web Design Process

Professional, user centered website design

I believe in creating websites that are effective, not ones that just look pretty. There is no point to an overly designed website if a user can't find some simple contact information anywhere. A professional design mixed with user-centered goals is my main focus as I design and develop your new website. The real way to measure a website is not by its design awards (which are nice) but by it's effectiveness in helping a business grow.

It's Your Website

As I work on your website, I always keep in mind that this is your website, not mine. I want it to be something you are absolutely proud of and show off to all your colleagues. You will get my professional opinion, but never an ego that will only do what I want.

Your Project Details

The most efficient way for me to get a website done is to understand who you are. Every project begins with a thorough discussion about every detail of your project from design to functionality. There is no wasted time on coming up with random design comps that are nowhere near what you like because the initial consultation will give me a clear roadmap for what you are looking for.

Understanding Your Audience

Who your website is intended for is a key factor in how it is designed. If you are targeting an older audience, larger fonts, less fancy graphics, and ease-of-use are some of the design elements I would incorporate. A flashy website with constantly moving objects detracts and confuses users who are trying to gather information about you and your business quickly.

What's Your Goal?

Every website needs to serve a function beyond looking pretty. If you are selling products, you're goal is to get users to purchase your items. If you are providing services, you're goal is to get people to contact you. Designing a website that will help focus website visitors on reaching your individual goal is what I aim for.

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